We Are Tea
making quality speciality tea accessible to all
packaging design, brand development
With completely recyclable packaging, ethically-sourced ingredients and more than 60 Great Taste Awards, B Corporation We Are Tea is a beverage company that combines premium quality with impeccable sustainable credentials.
While sustainability is such a key part of We Are Tea’s modus operandi, the previous packaging did not make it clear that everything could be recycled or composted with food waste. To this end, the entire range of consumer-facing packaging was reworked to highlight this, as well as taking out unnecessary design elements so that only key messaging remained on the packs.
We Are Tea’s brand is defined by clean, minimalist Helvetica-style typography and bold colours that help consumers to quickly identify their preferred flavours. As well as introducing illustrations to the pack to soften the overall look and feel of the brand, additional bright, punchy Pantones (such as the Lemongrass yellow above) were added to the colour palette so that new flavours could be identified when sat alongside existing variants.