Citizen Kind

recruitment for an eco-conscious world

brand identity, illustration, site design

presentation title slide

presentation title slide

Citizen Kind finds talented, compassionate people who want to do good through their career – and puts them in touch with ethical companies that are trying to change the world for the better. Founded by recruitment expert Emma Osborne after she went vegan herself, Citizen Kind seeks to facilitate the societal shift we’re seeing in employees and employers alike to ensure that doing business also means doing good on an environmental level.

social media job advertisement tiles

social media job advertisement tiles

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jobsArtboard 3.png

The look and feel of Citizen Kind was combines a fresh, modern colour palette (heavily rooted in the primary lemon yellow paired with solid black) with a punchy yet nostalgic typeface. A set of Mexican-inspired illustrations offer a nod to the places that inspired Emma to set up the business while providing a unique set of elements that help potential clients to immediately identify the brand on job sites such as LinkedIn.

logo hierarchy

logo hierarchy

Brand illustrations

Brand illustrations