packaging design, brand development, Squarespace site design
Drawing heavily on the traditional techniques of Italian gelato making, Beau’s uses only natural, plant-based ingredients, resulting in a smooth, creamy ice cream that’s rich in flavour and completely free of artificial pre-fabricated mixes.
The Beau’s brand reflects the heritage of Italian gelato, combining fonts inspired by Italian road signs with bold, warm colours reminiscent of late summer in the Mediterranean.
Simplicity and sustainability are at the centre of everything that Beau’s does, while the ice cream is sold in shops, restaurants and at events. As they needed a design that was both vibrant and noticeable and gave prominence to each of the distinct flavours, we elected for a clean, minimalist design approach. Each flavour given its own distinct colour palette, with certain colours overlapping across the tub designs to create the feeling of a family of flavours.